The BET+ Product team was looking to increase customer/user engagement with their featured content. By utilizing video previews we were able to transfix their eyes to engage in content.
| Role | Research, Prototyping, High fidelity mockups, User Flows |
|---|---|
| Collaborators | Danny Kim, Jean Kwon, Patrick Evans |
| Tools | Figma, Jira, Confluence, Slack, Research tools |
| Teams | BET+ Product Team, SVOD Team, iOS CTV Teams |
After showcasing numerous prototypes to the Product team it was decided that the MVP would be starting with CTV, and Web. If there was enough resources they would then build out the Native and Mobile experiences. The first platform to get the new feature was the iOS CTV. With the help of some keen developers we were able to update the experience for iOS users.
Engagement went up on CTV iOS devices by 18% this increase could be attributed to the adoption of the Autoplay Feature.
CTV Hi-Fi Prototype of the BET+ Featured area just after the video has started to play.
I’ve enjoyed building prototypes before but when looking at the brief for this project. I couldn’t help but loving the thought of being able to create a working prototype that shows videos and remotes. Having an experience that’s nearly similar to the live build was crucial to showcasing these ideas and getting product support.
<aside> <img src="/icons/location_orange.svg" alt="/icons/location_orange.svg" width="40px" />
Follow the link below to see the full working prototypes for CTV, Web, and Mobile.
https://www.figma.com/proto/ybZDYx0lYhHdiaY17T2T4Z/BET--Autoplay-Feature?page-id=1567%3A5433&node-id=2316-280081&viewport=717%2C-1043%2C0.43&t=pqEAY41jCQmDFP6h-1&scaling=contain&content-scaling=fixed&starting-point-node-id=2316%3A280081&show-proto-sidebar=1
</aside>
Before I created any mockups or prototypes, I had to discovery within the competitive space how other companies had solved the problem. After over 50 screenshots and building out a matrix that cross examined different platforms for different companies I was able to provide a clear picture of who uses Autoplay on what platform and how it works.